Pramiti Roy

Dr Pramiti Roy is currently serving as the Director of the School of Humanities and Social Sciences and Head of the Department of Journalism & Mass Communication at Swami Vivekananda University, West Bengal. With a robust academic background, she earned her Ph.D. in Mass Communication from The University of Burdwan in 2023, with her research focused on "A Historical Study of Calcutta Municipal Gazette (1924–1991) as the Public Relations Instrument/Organ of the Local Self Government." She began her academic journey with an Honours degree in English from Asutosh College, University of Calcutta, followed by a post-graduation in Journalism and Mass Communication from the same university, where she secured First Class Second Rank and was awarded by the Public Relations Society of India.

Dr. Roy’s professional experience spans both media and academia. She worked as a Feature Writer at The Times of India, Kolkata for 3.5 years. She transitioned into academics as a Lecturer at Jogesh Chandra Chowdhury College (University of Calcutta) and subsequently served as an Assistant Professor at Amity University, Kolkata, for over seven years. Since August 2023, she has been contributing to the academic ecosystem at Swami Vivekananda University. She has been awarded a Collaborative Research Project under the special initiative Vision Viksit Bharat@2047 by the Indian Council of Social Science Research (ICSSR) for her proposal titled “Post-Covid Era and the Zero Generation: Vulnerability, Resilience and Adaptive Capacity in Ageing Communities of Selected Urban Spaces of North East India.”

Her scholarly contributions include over 40 national and international publications, and she has presented research papers at numerous reputed conferences and seminars on topics such as media ethics, corporate social responsibility, and public relations. She actively participates in Faculty Development Programs as resource person/guest lectures/as key note speaker for various conferences, seminars  and is constantly upgrading her pedagogical and research skills. In addition, Dr. Roy holds several academic responsibilities including editorial roles. She is an Honorary Editorial Member of the IJBST Group of Journals and a scrutineer for the UGC-referred international peer-reviewed journal "Education, Research & Analysis." She is also involved in syllabus framing committees and serves as an external examiner for various universities across West Bengal. She is also an Affiliate Research Fellow/Post doctoral fellow at the Scottish Centre of Tagore Studies (ScoTs) under the mentorship of Prof Bashabi Fraser.