Screening European Populisms (2008-2020): Audiovisual Fiction, Social Media, and Political Affect.

Populist forces have recently transformed the political landscape in Europe, challenging the legitimacy of institutions and representational systems. Frequently aligned with reactionary – sometimes explicitly post-fascist – platforms, these actors emphasize ethnonationalist and exclusionary societal views. The mainstream media, politicians, and migrants are demonized, and mistrust in the system is a widely circulated currency. Affect plays a central role in the success of this worldview – such as anger at perceived victimization and loss of social status, resentment against elites, and attachment to leaders who “bravely” defy political correctness. Populist affect is now also inseparable from our digital media environment; while citizen access to political discourse has grown, their interactions are increasingly shaped by their respective ideological and affective communities.

Narrative work is a crucial element of populist mobilization, yet the role of audiovisual fiction in these processes remains significantly understudied: grasping this relationship is necessary to disentangle populisms’ capacity to transform affect into democratic erosion. From the citizen’s perspective, political affect and audiovisual fiction spread through an uninterrupted flow – but due to disciplinary fragmentation, scholarship often tackles isolated parts of the experience and misses the whole picture. The project aims to trace and re-connect the different dimensions of the process, by analyzing narrative and stylistic aspects of films and TV series in a number of Western European countries, tracing their reception, interactions, and appropriations in social media content and online political conversations. The project will focus on the impact and circulation of key case studies in a number of Western European countries between the onset of the 2008 financial crisis and Brexit. The collaboration of scholars in film, TV, digital media, and political sciences, as well as two organizations working in political participation and in media literacy (SALTO Participation & Information; Media & Learning Association), will enable a better understanding of the role of fiction in creating and spreading populist affect in this political conjuncture.